ALON Marketing Group bridges the gap of bringing buyers together with suppliers by providing knowledge, training, and creative strategic methods!

Our Story

ALON Marketing Group was founded in 2000 by Jennifer Ackerson who realized that many small businesses and start-ups, as well as tourism veterans and large corporations, did not fully understand the intricacies and the know-how on obtaining tourism business – specifically the complexities of working with the Travel Trade/reseller market. Jennifer, while working for Destinations of New York State, recognized that a niche existed, and she successfully filled it by establishing marketing and business development consulting services. These services, which continually evolve, have enabled tourism resellers, suppliers and destinations to successfully work together by forming new long-term business relationships.  Over the years, ALON has developed a broad network of reputable tourism resellers and a comprehensive knowledge of working effectively with the Travel Trade. ALON has also developed a creative, proactive, accountable, enthusiastic and reliable team. These assets have allowed ALON to become extremely effective in increasing exposure, profits and growth for their clients in the tourism industry.

Worldwide inbound tourism resellers that ALON works with are from many sectors of the tourism industry and send millions of individual, group, leisure, special event, and meetings/incentives/conferences/exhibitions (MICE) visitors to the USA. ALON has found many resourceful ways to bring buyers and suppliers together while being there every step of the way.  ALON is recognized by suppliers who seek to promote their products and services and expand their reach to this vast network of global and domestic resellers. ALON is also recognized internationally as a valuable resource by tourism resellers who frequently inquire for assistance with product development, destination and itinerary ideas.

As successful 20+ year partnership with Destinations of New York State and an impressive track record of providing quality services has earned ALON its distinct reputation. All this in turn has led to another big chapter in ALON Marketing Group’s evolution: the development of national Travel Trade training programs for tourism businesses and destinations that provide an efficient step-by-step approach to successfully work with the Travel Trade.

ALON Marketing Group is proud to be a well-recognized and appreciated tourism consultancy organization providing custom strategic marketing and tourism business development services, along with training programs and sales opportunities in which businesses can participate.

ALON Marketing Group believes in creativity, the power of relationships, follow up and follow through, persistence, attention to detail and clear communication. We maintain our stellar reputation through smart work, positive attitudes and successful results.