Meet the Team

JENNIFER ACKERSON, President of ALON Marketing Group, is a 20+ year veteran of the Travel & Tourism industry. With industry experience in the hotel, destination (CVB), Tourism Promotion Agency (TPA), attractions and tours, transportation, restaurant, and travel buyer sectors, Jennifer has an excellent understanding of the tourism and visitor dynamic. Jennifer’s distinctions include an unparalleled assimilation into the domestic and international buyer/seller relationship, which results in a high level of successful strategic business development ability. Jennifer’s education includes a 4.0 GPA Travel and Tourism Degree. 
Past accomplishments include successful sales, marketing, promotion, and operation initiatives in all above sectors of the travel industry. Jennifer is currently a tourism consultant assisting travel businesses with her expertise in educating travel suppliers and marketing to visitors. Specialty services include:

  • strategic marketing plan development and execution
  • product development
  • project leadership
  • operation re-organization
  • systems and procedures management
  • key relationship building
  • employee training and education
  • event planning
  • global tradeshow sales and representation

Key strengths are:

  • project management
  • leadership
  • human relation & communication skills
  • creativity
  • organization
  • detail & multi-tasked orientation
  • self-starting
  • computer literacy


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JP (JENNIFER PURTILL), has been with ALON Marketing Group since 2008, realizing quickly that her past experiences in the hospitality industry helped prepare her for tourism. JP began her career working in several corporate companies including Jillian’s and the Singh Hospitality Group as well as privately owned restaurants including JP’s Long Island Grill (really!) and Runyon’s Roadside Tavern. JP has experience in virtually all roles in the restaurant and catering industry and seamlessly moved her way to management and general manager. While overseeing staffs of up to 50 employees, JP’s skills have easily transferred over to tourism with excellent abilities such as marketing, systems development, multitasking, event planning and execution, teamwork, exceptional professionalism, outside-of-the-box thinking and positive energy. JP’s hotel and restaurant management education has also been a positive reinforcement for her transition to the tourism industry. JP knows that her keen ability to stay organized and focused are strengths that have helped ALON succeed and grow as a recognized company in the tourism industry.   


As a proud mommy and wife, JP loves being a part of the ultimate goal in tourism; watching the ‘end user’ enjoy their experience while on holiday! Making memories is truly what the tourism industry is all about.


“Life is too short, laugh a lot!”


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JOANNA MILITELLO is a graduate from Farmingdale State College with a degree in Business Management. She initially began at ALON Marketing as an intern in 2015, but upon discovering the dynamic and interesting work the Travel Trade world has to offer, she was hooked! With 4 years of experience in retail, Joanna learned the importance of successful marketing and how the needs and interests of all customers vary. As tourism is ever-changing, Joanna enjoys learning each of the individual travel markets trends and nuances. She is excited to be able to incorporate her passion for creativity from her personal life into her business and looks forward to see what the future at ALON holds!


HALEE RISCHERT is the newest member of the ALON Team and a recent graduate from Farmingdale State College with a Bachelor’s Degree in Professional Communications and Business Management. Although Halee has always been a traveler at heart, she never imagined working in the tour and travel industry. However, she is a firm believer that “everything happens for a reason.” With her past experiences working for B2B companies and in business development, she found herself understanding the ways of the travel Trade and was eager to learn more. Halee is looking forward to grow within the industry, build key relationships with tourism suppliers and buyers, and of course travel the world! With her go-getter attitude, bubbly personality, and passion for people, Halee discovered that ALON was the place for her. 

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