Accolades from our friends in travel!
We are a trusted EXPERT in what we do and we have client referrals to back it.
We are pleased and proud that 100% of our clients have been word-of-mouth referrals. We welcome you to join our network even if we do not know you and you do not know any of our clients.
It’s all about the relationship! We are successful at what we do because we are invested in relationships – with our clients and with the companies we bring to you as your clients!
Our greatest accolade or compliment is when our clients are set up for success and they move on to do be able to work with the travel trade/resellers on their own, BUT we also have clients who never leave us and are partners with us for years and years. Our services and programs develop, but our relationships deepen. We evolve with you!
What people are saying about ALON’s Tourism Training
“NYC & Company has long pondered how to grow the city's tourism industry "from a healthy and responsible perspective," said CEO Fred Dixon. That includes balancing the business seasonally and geographically. New York marked a tourism record in 2018, welcoming 65 million visitors. Still, Dixon contends that ensuring the city's future success depends on all businesses seeing opportunity "from this rising tide of tourism." "This will help with overtourism issues going forward, because you are spreading people around and also engaging more people directly in the business," he said. "The more people who see the benefit of tourism, the greater advocacy we have." Tourism Ready was created with this in mind. NYC & Company realized that many small businesses lack the understanding of the travel industry they needed to grow. Program workshops teach businesses about the travel trade, pricing strategy and distribution channels. "If you're a small business, you might not even have a dedicated sales and marketing person," said Dixon, who added that established tourism companies also participate in Tourism Ready, sometimes as a way to train their staffs. "It's really been a tremendous boost in the arm of the knowledge base of the New York City travel industry, while bringing more people into the tent at the same time." An important aspect of Tourism Ready is that it meets the current demand for authentic, experiential travel. "It's these kinds of hyperlocal engagements that people are looking for," Dixon said. "If we're going to be successful as a destination in providing those experiences, we've got to teach people how to provide them.”
— Johanna Jainchill, Travel Weekly, Feb 2019 read here the full article.
“Thank you for your guidance and assistance in learning more about properly selling the international market. We have performed well in the domestic market and incorrectly assumed international sales would be sold in a similar manner. Although we had been investing in the international market for several years, the IITA workshop opened our eyes to the fact that we had been selling the market incorrectly and wasting our financial resources. We are so grateful for the education on trade lingo, pricing and product delivery. We look forward to moving forward with a successfully packaged product for both fly-drive and groups! Thank you for getting us there.”
— Rebekah Snider, TMP, Executive Director, Milledgeville-Baldwin County Convention & Visitors Bureau
“We were incredibly excited to be able to present this learning opportunity to our hospitality partners, and we couldn’t have been more pleased with the results. Jennifer presented the material in a very structured and easy-to-understand format, leaving our attendees with a much better understanding of the international travel industry and how they can be a part of it.”
– Mindy Shea, Director of Tour, Travel & International Sales, Visit Savannah
We are proud to say that Philadelphia was one of the first US cities to take advantage of the IITA’s Steps to Success program. We had a great turn out for the seminar presented by Jennifer Ackerson of ALON Marketing, which was a true testament to how eager our tourism and hospitality suppliers are to engage and succeed in selling to the international market. We had a good mix of those who have been working with the inbound travel trade for a while and those completely new to the conversation. Both walked away equipped with a valuable look at why the international travel trade is critical to developing international tourism business and took away practical tools to attract this business efficiently and effectively. As a follow-up, several new companies “graduated” to attend the IITA Summit and IPW!
— Svetlana Yazovskikh, Executive Director of Global Tourism for Philadelphia Convention & Visitors Bureau (PHLCVB)
“These guys have really unique ideas. But there are so many venues that might not know how to crack into the leisure travel and tourism market. The program really teaches them the basics and more: How do you get into the leisure market? How do you find an FIT tour operator, and what do you need to do to work with them? The [Tourism Ready] program shows them how to turn the idea into reality and a real product that the leisure market can sell " Vice president Joel Cohen, New York City Vacation Packages
— Johanna Jainchill, Travel Weekly, Feb 2019 read here the full article.
"I thought, 'I'll build it, and people will flock, it didn't really work out that way. Tourism Ready gave me an understanding of the lay of the land of the tourism industry and how it works” Michael Riordan, Fit Tours NYC Riordan took the course twice and said one of the biggest benefits he got was the confidence to go to networking events and be able to talk about "what it is that I do in a way that people understand." Fit Tours NYC has more than doubled its business in each of the three years since joining the program.
— Johanna Jainchill, Travel Weekly, Feb 2019 read here the full article.
"We were really undercharging. One thing that the program really got us into was how to structure our tours, how to price them, how to message them and to cut up the tours and make itineraries based on people's interests, such as jerk tours, rum tours, etc. Beyond that Tourism Ready was instrumental in teaching her how to work with the travel industry "to reach a more diverse audience. We were in a class with the Whitney and CitiBike and the Brooklyn Museum, really large institutions but the program really made us feel important and special and that we're a part of New York City. - Shelley Worrell, founder of CaribBeing. Worrell said the program made her see the value in her product.
— Johanna Jainchill, Travel Weekly, Feb 2019 read here the full article.
What people are saying about ALON
I have worked with ALON Marketing for the past two years while partaking in Brooklyn Tourism Ready Committee (NYC & Company Tourism Ready), and 2018 was my first year joining two of their sales mission trips. The ALON team is always thoughtful, organized, and professional. They listen to and care for every individual participating in their programs. Moreover, their programs are highly focused on creating the most efficient environment for both buyers and suppliers to do business. After this year’s travels with ALON team, I have contracted $50,000 worth of business at the hotel, with new clients who I met for the first time during these trips. With that being said, I really look forward to taking part in more programs with ALON Marketing in upcoming years!
—Irene Song, Director of Sales, Boast Hotels-Holiday Inn Express Brooklyn www.expressbrooklyn.com
I started learning about travel trade/resellers a few years ago when I attended an expo in New York hosted by ALON. I found their enthusiasm, resources and knowledge of the travel trade/resellers really furthered my understanding of the industry and it’s potential to grow our business and partnerships. Since then I've attended several expos and missions with the ALON team. Every event with them is well-organized, and I've made some great connections along the way!
—Meg Yeiter Park, Travel trade/resellers Manager, Classic Harbor Line www.classicharborline.com
ALON Marketing was a huge help to our business in our efforts to grow sales across the industry. They educated us on how to work effectively with Travel trade/resellers and had all the connections we needed in the industry and their introductions all led to significant sales contracts. On top of that they were always there with a reminder to follow up with a contact or advice on what conferences to attend so their brilliant minds were always at our finger tips. I would say their help is essential for anyone interested in attracting more travelers to their business.
—David Naczycz, Owner, Urban Adventures New York City www.newyorkcityurbanadventures.com
ALON Marketing has been instrumental in helping Like a Local Tours work with the international travel trade/resellers. They helped me with product development and implementing procedures to ensure success and signed contracts. Plus they know everyone in the industry and are great to work with!
—Lauren Beebe, Founder, Like a Local Tours www.likealocaltours.com
I have had the pleasure of working with ALON Marketing on many tourism industry projects including Familiarization Tours, Sales Missions and Travel Shows. The experience and knowledge of Jennifer Ackerson and her staff is second to none. Their industry expertise and attention to detail guarantees the success of any project they are involved with. I cannot recommend this delightful group of ladies enough!
—Tanya Brand-Group Tour Promoter; The Lake George Area in NY’s Adirondacks, www.VisitLakeGeorge.com
I have had the opportunity and the privilege of working with ALON Marketing a numerous Sales Blitz trips and a Group Travel show and I recommend the experiences wholeheartedly. They are dedicated to what they do, they are organized, professional, and they GET it. They are an asset to the tourism industry. It’s all about relationship building and you are guaranteed to have successes when working with them. All of the appointments that they schedule are quality and they are excited to meet with all of the destination and attractions involved. Plus, the relationships that you will build with your peers are invaluable. Working with these wonderful ladies is a pleasure and I look forward to every opportunity I have with them!
—Sarah Imes, Sales Manager, Ithaca Convention & Visitors Bureau, www.visitithaca.com
It is a sincere pleasure to work with ALON Marketing Group. We have collaborated on multiple projects together and Jennifer Ackerson and her staff are consistently, the utmost professionals. I appreciate their attention to detail and acute sense of hospitality when managing our FAM tours to Dutchess County. And, Jennifer Purtill does a consummate job running the sales missions I have attended.
—Dawn Hopper, Director of Tour & Travel, Dutchess Tourism, Inc., www.dutchesstourism.com
Working with ALON Marketing group has been rewarding, successful, and an outstanding learning experience. They will be your friends and mentors. I have had the privilege of being on two sales blitz’s so far and these ladies GET it! Their professionalism, organization, kindness, and assistance is endless. Anyone will benefit by collaborating with Jennifer Purtill and Jennifer Ackerson to better their company awareness, build networking skills and contacts, and of course, have fun!
—Kate Berry, Tourism Sales Assistant, Destiny USA www.destinyusa.com
I have been attending Familiarization Trips and other Marketing Meetings sponsored by ALON Marketing Group for the last three years. Jennifer Ackerson along with her staff, make sure that anything they are involved with are run with professionalism and perfection and a bit of fun thrown in for extra measure. If you are looking for a company to team up with you have found it with ALON Marketing Group!!!
—Joe Shamoun, Operations Manager, Great Escapes Adventures www.greatescapesadventures.com
The sales exchanges are perfect way for us to meet new suppliers and get to know more about what New York State can offer to our groups. Thank you for including us.
—Erika Elisabeth, Vice President Harlem Spirituals / New York Visions Travel Group, www.harlemspirituals.com
As a young company in the sightseeing tour business, the key to our success is networking and having our tours promoted in the right places. Jennifer Ackerson and ALON Marketing were instrumental in building our network in the travel industry. They connected us with key product buyers, and provided professional preparation and coaching to ready us for entering into the tremendous markets overseas. I hold Jen and ALON in the highest regard, and recommend them strongly!
—Jeffrey Stirewalt, Director - Operations & Marketing, Brooklyn Unplugged Tours, www.brooklynunpluggedtours.com
It has been a pleasure to work with Jennifer and her group at ALON Marketing. They smooth the way and introduce us to excellent Tour Suppliers, helping to coordinate paperwork and details to get Tour and Activity programs in place in the speediest manner possible. We appreciate their professionalism and quick response to our needs. We highly recommend ALON and value their services for Alcatraz Media, Inc. & www.Reserve123.com.
I have had the opportunity to work with ALON Marketing Group on several occasions over the past several months. Jennifer Ackerson and Jennifer Purtill, the leaders at ALON, are professional, knowledgeable, reliable, and thorough in all they do. I would highly recommend the use of their marketing services.
—Caryn DeVivo, Corporate & Group Sales Manager, Hyatt Place Long Island East End/Atlantis Banquets & Events http://www.hyattplaceeastend.com/
I have worked with Jennifer and her wonderful team for many years now and have been very happy with the service they have provided me with over the time of our business relationship. I know I can rely on them to be efficient and to provide exactly what I need from them because they are one of the most reliable companies I have had the pleasure of working with. As a company they are incredibly supportive and provide a quality service. I have had a lot of business with them over the years and can’t say that I haven’t enjoyed it. I am happy and pleased to be able to say that Jennifer and the team run a brilliant business and I am looking forward to many more years of successful collaboration with them.
—John Calthorpe, CEO, Prestigious Travel UK, www.prestigioustraveluk.com
Collaborating with ALON Marketing has been a true pleasure. Jennifer Ackerson and her team are very dynamic with a can-do attitude and great relationships in the tour & travel industry. Over the past years, the ALON Marketing team and I have conducted productive sales calls, organized successful FAM tours for groups of 60+ industry professionals, and developed a variety of cross-promotional marketing efforts. I’d recommend working with ALON Marketing to anyone in need of representation, as I feel that Jennifer’s team not only is energetic but also highly professional and knowledgeable about the hospitality industry.
—Stefan Merkl, VP, Sales and Marketing, Red and White Fleet, www.redandwhite.com
We were looking for an outsourced solution to represent some of our portfolio of US attraction and hotel clients within the domestic US and Canadian markets. ALON Marketing was chosen because of their impressive track record, travel industry relationships, and the enthusiasm and knowledge of a professional team of experts. Our decision to date has proved to be the right one. Not only is ALON Marketing growing distribution for our portfolio of clients, they have also added great value to the way HAT Marketing does business in the international markets, and become an essential partner and extension of our own sales & marketing team.
—Kevin Brett, Managing Director, HAT Marketing, www.hatmarketing.com
When it comes to professionalism, accountability and “friendliness” to get things done, go to ALON Marketing Group. From our experience they are second to none and give of themselves above and beyond for their clients.
—Rabbi Beryl Epstein, Director, Chassidic Discovery Center, Inc., www.jewishtours.com
What can I say about ALON that people in this industry don't already know? They're the best marketing group out there to help grow your travel related business. Jennifer Ackerson is the E.F. Hutton of the travel industry: when she talks, people listen. The industry looks to her and her team to find out what's new, innovative and worth getting behind. At the same time, if you're a travel related company starting out then Jen and her team, consisting of Jennifer Purtill and Tracy Harris, are the ones that will go that extra mile to make sure that people in the industry know who you are through email blasts, trade shows, etc. They continue to be an incredible source of advice whenever I have questions about the industry and, more importantly, I'm proud to call them my friends.
—Tony Muia, Owner/Operator, A Slice of Brooklyn Bus Tours, www.asliceofbrooklyn.com
I have never worked with a company as personable, knowledgeable, and well versed in tourism as ALON Marketing. On top of that, they seem to know everyone in the tourism world, which helped us get new contacts!”
—Georgette Blau, President, On Location Tours, www.screentours.com
I've worked with ALON on many stories over the past few years and have always found them to be proactive, efficient and professional. Most of all I've been impressed with their enthusiasm for the products they represent and the fun, 'can-do' attitude they bring to the table.
—Rob McFarland, Australian Travel Writer, www.robmcfarland.org
Bike and Roll has been working with ALON Marketing for the past five years and cannot say enough about the relationship we have built over that time. Jennifer Ackerson and her team have a solid network of relationships within the tourism and hospitality industry and having affiliation with them leads to instant credibility. I have personally traveled domestically and internationally with ALON staff to trade shows and individual sales calls; their organization and professionalism is to be commended. Building brand recognition among tour and receptive operators can be a long and daunting process; ALON is committed to their clients and willing to go above and beyond in order to build relationships and create connections. The value for their services as consultants cannot be outdone.
—Catharine Pear, Marketing Director, Bike and Roll Washington DC, www.bikethesites.com
ALON sets the standard for excellence in tourism marketing. They have been instrumental in educating us about how to reach a wide variety of customers in the tourism industry; facilitated the establishment of key business relationships; provided great media exposure and have been enthusiastic advocates for smaller, specialized tour companies like Inside Out Tours. Perhaps even more importantly, the people at ALON love what they do, do it with great excellence and become like friends to their clients, going beyond the call of duty to ensure your success. I recommend them in the strongest possible terms, wholeheartedly and without reservation.
—Stacey Toussaint, President, Inside Out Tours LLC, www.insideouttours.com/wordpress
Please accept my energetic recommendation of the ALON team as an outstanding Marketing and Sales partner for any business involved in tourism and hospitality. My experience is based on several years of ALON’s support of my bicycle rental/tour attraction in California.
During the early months of our affiliation, the ALON team gave me a helpful orientation of the ins/outs of succeeding in the tourism industry. They were approachable and never impatient with my repeated questions and demands.
Further, ALON’s professional representation has brought us numerous sales leads that they have coached me in capitalizing. On a multi-day visit to Southern Cal to visit tour operations, I was impressed by ALON’s thorough preparation and energy in their representation of their tourist and hospitality clients. I was delighted to participate with their team during those heady days. Furthermore, the entire team is smart and fun-loving!
I would be happy to have conversation with anyone considering ALON. Feel free to contact me.
—Larry Dahm, Group Sales and Tour Coordinator, Bike and Roll San Francisco, www.bikeandroll.com/sanfrancisco
I have been working with Jennifer, Jennifer, and Tracy now over three years. I have the deepest respect for Jen A. and the girls; I hold them in the highest regard!
They ARE the marketing arm of my company. All of our essential documents; our tiered pricing that enables Helicopter Flight Services to work with International and local wholesalers, receptives, Destination Management Companies, essentially everyone in the Travel trade/resellers that buys or is a prospect for our product is taken care of by or in cooperation with ALON Marketing.
I have been on many sales missions and trade shows with ALON, we have participated and teamed up with other attractions… all set up by ALON.
They formed joint marketing booths, which made it convenient and informative for the client. The girls painstakingly made my appointments, followed up after a tradeshow to our prospects and clients… not once, but persistently, ensuring a positive outcome. Documents with pricing, tour descriptions, Key reasons why the prospect/ client would want to aid them in selling our product , thank you letters, spreadsheets containing all necessary data and specific notes with follow up instructions and an action plan were all done with amazing speed and accuracy!
I can’t thank Jen A., Jen P., and Tracy enough. Not only are they efficient, they are always kind! ALON has promoted and has made HFS known around the world … literally!!! I can’t thank them enough for their professionalism, and I’m ever grateful for their friendship.
—Eric Petersen, Director/Sales and Marketing, Helicopter Flight Services, www.heliny.com
I give ALON marketing my highest recommendation. ALON has been very helpful to my company by introducing several new revenue streams including International Tour Operators, Internet Resellers, and many other sources of new business. I believe that ALON can help your business grow if your objective is to reach out to the International Tourist Market and expand your business. Please do not hesitate to contact me directly for further information.
—Mike Schoolman, President, Hampton Luxury Liner, www.hamptonluxuryliner.com