2019 Domestic & International Travel Trade Sales Opportunities

Organized & Operated by ALON Marketing Group 

and Destinations of New York State


Please inquire for rates...... jpurtill@alonmarketing.com 

Jan 26-29


ABA Marketplace: New York State Co-op Booth Sponsorship Program

(Louisville, Kentucky)  Maximize your ABA participation with added exposure and extra networking on the Marketplace floor in the New York State booth!  Mix and mingle with more buyers, utilize this booth as your home base, work as a team with your fellow New York suppliers, personally welcome buyers to “New York” by inviting them to the booth and display your domestic marketing material!

2 ways to participate:

1. Attending: Display your material PLUS volunteer in the

    Co-op Booth 

2. Not at ABA? Ship us your travel trade profile for display

•Domestic Group Tour Operators


•Motorcoach Tour Operators 



Feb 26-27


New York Supplier/Buyer Meet & Greet: Long Island

(Riverhead, Long Island)  This Meet & Greet will provide a consolidated sales opportunity to meet with Domestic and International Group Tour Operators that bring/send groups to New York. Tour Operators will be invited from the Northeast and Mid-Atlantic regions to be hosted by our NY team for a dinner and networking exchange. On day 2 you will join your fellow suppliers and tour operators for breakfast and a private tour of the Long Island Aquarium before departure.

(Tuesday night hotel included (one night))

•Domestic Group Tour Operators


•International Receptive Operators



March 18-21


22nd Annual Florida Sales Mission 

(Greater Miami and Orlando)  Although New York City is home to major US Receptive Operators and DMCs in the country, Miami and Orlando come in a close second. Over the course of 3.5 days you will network in Miami, conduct in-office presentations in both Miami and Orlando and host a Breakfast Networking Exchange with US Receptive Operators and Group Tour Operators in Orlando. These buyers’ clients are from global markets, including South America, Europe and the UK, sending FIT, Group, Event & Incentive clients to New York. Do not miss meeting with some of the largest international inbound travel trade.  


•International Receptive Operators




•Group Tour Operators

June 1-5

IPW Co-op Booths 

(Denver Colorado)  Join fellow New York travel suppliers and sell New York to the international travel trade.


New York City Tourism Supplier Booth



New York State Tourism Supplier Booth



Included in fee: Booth & badge registration fees, all

appointment solicitation for pre-scheduled appointments, assistance with tradeshow material preparation, graphic production, furniture, electric, booth supplies and setup, collateral distribution at the show and post show follow-up appointment list.  

IPW is the travel industry's premier international marketplace and the largest generator of travel to the US More than 1,300 international and domestic buyers from more than 70 countries are in attendance. (Courtesy of US Travel Association)

•International Receptive Operators


•Tour Operators




•Meeting & Incentive Buyers




•International & Domestic Travel Media


July 16

14th Annual NYC Sales Exchange and Networking Reception

(Midtown Manhattan) – Individual sales appointments followed by a networking reception with key representatives from International Receptive Operators, DMCs/Incentive 

Tour Operators & Domestic Motorcoach Tour Operators all promoting and selling New York. These buyers work in global markets sending many visitor types: FIT, Groups, Fly-Drives, Corporate, Leisure, Meetings, Incentives, Events, Special Interest, etc. Let this be the opportunity to get in front of influential companies that can be challenging to achieve an office appointment/in-person meeting with on your own. Because these buyers are based in NY & NJ, once you know them it is easier to communicate and successfully set up site inspections/FAM tours to experience your product/region. 


•International Receptive Operators




•Group Tour Operators




Sept 23-26

33rd Annual California Sales Mission

Luncheon/Sales Networking Exchanges

(Pasadena & Los Angeles) – California is home to some of the most notable Asian Receptive Operators in the USA. Join educational meetings/presentations, in-office sales calls and 2 powerful luncheon/networking events with these very significant buyers. Each intimate setting affords you the opportunity to have individual conversation with these buyers servicing the growing Asian market. 

China is one of the fastest-growing inbound travel markets to the United States; it is consistently moving up the ranks as one of the largest as well. Chinese visitors also spend more in the U.S. than other international travelers, averaging $6,900 per person. (courtesy of US Travel Association, 2016)


In 2016, NYC welcomed 951K Chinese visitors and is NYC’s 2nd largest source of overseas travelers.

(Courtesy of NYC & Company)

•International Receptive Operators




•Group Tour Operators


•Chinese & Japanese Markets


Sales Material Distribution 

If you cannot join us, we can still get your sales information into the right hands! Send us your dedicated travel trade brochures/sales sheets for distribution to each office visit, appointment and networking opportunity within the below sales and marketing efforts:

- New York Supplier/Buyer Meet & Greet: Long Island          

- New York City Sales Exchange

- Florida Sales Mission                    

- California Sales Mission




Co-op Mailing Program

Mail us your rack card/brochure or tour and travel sell-sheet and let us do the work! Your information will be mailed to approx. 600 KEY Motorcoach/Tour Operators & AAA offices in New England, New York, New Jersey, Pennsylvania, Ohio, Michigan, Indiana, Delaware, Maryland, Virginia, Ontario and Quebec who book tours into New York. Old fashion, physical mailings in the market are not dead. We hear all year long of tour operators that create new itineraries based on new information they receive through our Co-op mailings!

Domestic Group Tour Operators


•Motorcoach Tour Operators



2019/20 Destinations of New York State International and Domestic Trade Publication; PRINT & DIGITAL 

The only trade publication dedicated to New York Tourism regions and suppliers! The publication’s primary goal is to be a resource for travel buyers around the world looking for partners in New York City, New York State and Long Island. Digital in 8 languages/Print in English.


•Global Travel Trade Tour Operators  

Marketing Programs

New for 2019: New York Supplier/Buyer Meet & Greet: 2019’s NEW Meet & Greet Event will take us to Riverhead, Long Island, connecting you with tour operators organizing domestic and international groups throughout New York. This new program will kick off on Long Island, but keep an eye out for future destinations!

·         New York Supplier/Buyer Meet & Greet: Long Island


International Sales Missions (held domestically): Promote your product to International Receptive Tour Operators, DMCs and Incentive Planners. These influential tour operators and wholesalers sell inbound tours to the USA – Groups, FIT & Events. Our soft-sell atmosphere allows you to create successful working relationships with tour operators sending visitors to your destination!

·         Florida Sales Mission

·         New York City Sales Exchange

·         California Sales Mission


Tradeshows: Let ALON and DONYS make your tradeshow experience a successful effort in 2019!

·         ABA Marketplace: New York State Co-op Booth Sponsorship Program

·         IPW - NYC Co-op Booth

·         IPW - New York State Co-op Booth


Sales Material Distribution: Can’t joins us? Send your sales material on the road with us! Send us your dedicated travel trade brochures for distribution to each office visit, appointment and networking opportunity for the below:   

·         ABA Marketplace: New York State Co-op Booth Sponsorship Program

·         New York Supplier/Buyer Meet & Greet: Long Island

·         Florida Sales Mission

·         New York City Sales Exchange

·         California Sales Mission

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