2016 Domestic & International Sales Programs

Operated by ALON Marketing Group 

Assisted by Destinations of New York State

Feb 13-24 

Australia/New Zealand Sales Mission

Australians and New Zealanders are visiting the US in record numbers. Known for long stays averaging 20 days and increased spending each year, this market is very strong making US the #1 long-haul destination for both countries. Join our team through Australia and New Zealand as we conduct in-office, one-on-one appointments in 5 cities. Each city rounds out with B2B travel expos hosted by Discover America Australia, New Zealand and Brand USA. Retail travel agents and travel press will also be present at these Expos, allowing you to maximize promoting to all tiers of the travel market.  

Please inquire for rate



March 22-24

New England Sales Blitz -

Hop aboard the Moveable Marketplace, "Sales Office on Wheels', while we visit Motorcoach/Tour Operators in Massachusetts, Rhode Island and Connecticut. These tour operators bring thousands of buses to New York City, Long Island and New York State each year.  

Please inquire for rate





April 18-21


19th - Annual Florida Sales Mission (Greater Miami and Orlando)  Although NYC is home to major US Receptive Operators and DMCs in the country, Miami and Orlando are in high competition. Over the course of 3 days you will network and visit offices in Miami/Orlando and host a New York Sales Exchange with US Receptive Operators, DMC companies, and Group Tour Operators.These buyers’ primary clients are from the South American & European markets sending FIT’s, Groups, Corporate Events & Incentive clients to New York State. Do not miss meeting with some of the largest incoming receivers of the international market, including Brazil, a consistent top and fast growing market to the USA.  

Please inquire for rate





July 12

11th Annual NYC Sales Exchange and Networking Reception (Midtown Manhattan) - Individual sales appointments with key buyer representatives from International Receptive Operator, DMC/Incentive Operator, and Domestic Motorcoach Tour Operator companies, all heavily promoting and selling New York. Use this annual Sales Event as a tool for solid, face-to-face meetings and networking time to promote your tourism destination or product to dozens of these top buyers in one night. 

Please inquire for rate


June 18-22

IPW/Pow Wow Coop Booth (New Orleans) Join fellow New York travel suppliers and sell New York to the international tourism market.

Included in fee: Tradeshow fee to USTA, all appointment solicitation for pre-scheduled appointments, assistance with tradeshow material preparation, graphic design, furniture/carpet/electric, booth supplies, booth setup, collateral distribution at the show and post show follow-up appointment list.

IPW is the travel industry's premier international marketplace and the largest generator of travel to the US More than 1,200 international and domestic buyers from more than 70 countries are in attendance. (Courtesy of US Travel Association)

Please inquire for rate



Sept 12-13


Destinations Group Travel Show (DGTS) (New York State) – Not just a trade show! Affordable, individual booth space, ice breaker networking reception, educational seminar, luncheon, Group Travel Show and follow up mailing list make DGTS an annual event not to miss. Join over 75 qualified Motorcoach/ Tour Operators and International Receptive Operators along with 100 Group Leaders interested in building new itinerary ideas and product. 

Please inquire for rate



Sept 26-28

30th Annual California Sales Mission Luncheon/Sales Networking Exchanges (Los Angeles) California is home to some of the most notable Asian Receptive Operators in the USA. In two very productive days you will meet with key ‘Visit USA’ International Inbound Operators, Wholesalers and Group Tour Operators who send both groups and FITs into New York and the Eastern Gateway. Two buyer Luncheons and Sales Networking Exchanges in Northern Los Angeles and in the LAX area allow you to meet with more buyers in this market than with individual sales appointments.

Please inquire for rate



Available for above listed sales efforts

Sales Blitz/Sales Mission Sales Material Distribution Available for all domestic and international sales efforts. If you just cannot join us, don’t miss out on getting your sales information into the right hands!

$250 Sales Blitz

$350 Sales Mission




Co-op Mailing Program Mail us your rack card/brochure or tour & travel sell-sheet and let us do the work! Your information will be mailed to approx. 600 KEY Motorcoach/Tour Operators & AAA offices in New England, New York, New Jersey, Pennsylvania, Ohio, Michigan, Indiana, Delaware, Maryland, Virginia, Ontario and Quebec who book tours into New York.  Old fashion, physical mailings in the market are not dead. We hear all year long of tour operators that create new itineraries based on new information they receive through our Co-op mailings!


Marketing Programs

Sales Blitzes: Our 'Sales Office on Wheels' cover a wide range of priority market areas traveling aboard an executive motorcoach. This is an opportunity to meet with 14-18 Motorcoach/Tour Operators in a two to three day period on a pre-planned and pre-qualified program, with up to 12 other suppliers from New York State.
With pre-arranged appointments, the coach will visit Motorcoach/Tour Operators' offices, where their travel planners will board the coach to meet with the suppliers. At the conclusion of the stop, each operator will receive a bag filled with suppliers' brochures and sales materials.


Sales Missions: In the International market, our annual California, Florida and NYC Sales Missions target the "Visit USA" international inbound operators, wholesalers and DMC/Incentive buyers. A combination of personal sales calls to each office as well as intimate networking meetings offer face-to-face exposure and education in the International market. 

Purpose: The above mentioned methods of sales & marketing and promotion provide a unique and impressive way to meet one-on-one with these operators and their marketing and sales staff in a controlled soft sell atmosphere.

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