ALON Marketing Group participates in and organizes various sales and marketing programs that include domestic and international gateway; domestic sales missions; business development sales meetings and office visits; co-op trade show booth exhibits, sales material development assistance and distribution; co-op mailing programs; Travel Trade publication; advertising possibilities, listings, and press releases; tourism scholarship programs; familiarization (FAM) tours; and collateral material distribution. These programs are proven to increase and create new visitation and sales from domestic and international Travel Trade and digital travel companies as well as help establish new business relationships. Please check the list below for our 2019 program participation possibilities and join us. Established and maintained relationships with Travel Trade will guarantee you success!


2019 Domestic & International Travel Trade Sales Opportunities

Organized & Operated by ALON Marketing Group
and Destinations of New York State

Please inquire for rates: Halee Rischert,


Call/Email for further info

Business Development Co-op (New York City area) – ALON Marketing Group is offering the opportunity for tourism supplier businesses to join guided NYC sales calls to develop strategic relationships with key Travel Trade buyers, Destination Management Companies, International Receptive Operators, and some local Domestic Tour Operators. Conduct sales presentations to varied departments in face-to-face meetings with travel product managers/decision makers.

Jan 26-29

Domestic Group Tour Operators

Motorcoach Tour Operators

American Bus Association (ABA) Marketplace: New York State Co-op Booth Sponsorship Program (Louisville, Kentucky) – Expand your exposure by exhibiting on the Marketplace floor in the New York State booth!  Network with more buyers, utilize this booth as your home base, work as a team with your fellow New York suppliers, personally welcome buyers to “New York” by inviting them to the booth to introduce yourself,  and display your domestic marketing material and discuss their needs!
2 ways to participate:
1. Attending: Display your material PLUS volunteer in the Co-op Booth 
2. Not at ABA? Ship us your travel trade profile for display


Feb 26-27

Domestic Group Tour Operators and International Receptive Operators

New York Supplier/Buyer Meet & Greet: Long Island
(Riverhead, Long Island) – This Meet & Greet event will provide an opportunity to meet both Domestic and International Group Tour Operators that bring/send groups to New York. Tour Operators will be invited from the Northeast and Mid-Atlantic regions to be hosted by our NY ALON team for a dinner and networking exchange on day 1. On day 2 you will join your fellow suppliers and tour operators for breakfast and a private tour of the Long Island Aquarium before departure. (Tuesday night hotel included)


March 18-21

International Receptive Operators


Group Tour Operators

22nd Annual Florida Sales Mission  (Greater Miami and Orlando) – Although New York City is home to major US Receptive Operators and DMCs in the country, Miami and Orlando USA gateway cities come in a close second. Over the course of 3.5 days you will network in Miami, conduct in-office presentations in both Miami and Orlando and host a Breakfast Networking Exchange with US Receptive Operators and Group Tour Operators in Orlando. These buyers’ clients are from global markets, including South America, Europe and the UK, sending FIT, Group, Special Event & Incentive clients to New York. Do not miss meeting with some of the world’s largest international inbound travel trade/resellers.  Click here to see the video from this sales mission. 

June 1-5

International Receptive Operators
Tour Operators
Meeting & Incentive Buyers
International & Domestic Travel Media

IPW Co-op Booths (Anaheim, California) New York City Tourism Supplier Co-op Booth New York State Tourism Supplier Co-op Booth

Join fellow New York travel suppliers and team up to sell New York to the international travel trade. Included in fee: Booth & badge registration fees, all appointment solicitation for pre-scheduled appointments, assistance with tradeshow material preparation, graphic production, furniture, electric, booth supplies and setup, collateral distribution at the show and post show follow-up appointment list. 
IPW is the travel industry's premier international marketplace and the largest generator of travel to the US More than 1,300 international and domestic buyers from more than 70 countries are in attendance. (Courtesy of US Travel Association)

July 16

International Receptive Operators
Group Tour Operators

14th Annual NYC Sales Exchange & Networking Reception (Mid-town Manhattan)

Individual sales appointments followed by a networking reception with key representatives from International Receptive Operators, DMCs/Incentive Tour Operators & Domestic Motorcoach Tour Operators all promoting and selling New York. These buyers work in global markets sending many visitor types: FIT, Groups, Fly-Drives, Corporate, Leisure, Meetings, Incentives, Events, Special Interest, etc. Let this be the opportunity to get in front of influential companies that can be challenging to achieve an office appointment/in-person meeting with on your own. Because these buyers are based in NY & NJ, once you know them it is easier to communicate and successfully set up site inspections/FAM tours to experience your product/region.

September 23-26

International Receptive Operators
Group Tour Operators
Chinese & Japanese Markets

33rd Annual California Sales Mission Luncheon/Sales Networking Exchanges (Pasadena & Los Angeles)

California is home to some of the most notable Asian Receptive Operators in the USA. Join educational meetings/presentations, in-office sales calls and 2 powerful luncheon/networking events with these very significant buyers. Each intimate setting affords you the opportunity to have individual conversation with these buyers servicing the growing Asian market. China is one of the fastest-growing inbound travel markets to the United States; it is consistently moving up the ranks as one of the largest as well. Chinese visitors also spend more in the U.S. than other international travelers, averaging $6,900 per person. (Courtesy of US Travel Association,

2016) In 2016, NYC welcomed 951K Chinese visitors and is NYC’s 2nd largest source of overseas travelers. (Courtesy of NYC & Company)

Sales Material Distribution

If you cannot join us, we can still get your sales information into the right hands! Send us your dedicated travel trade brochures/sales sheets for distribution to each office visit, appointment and networking opportunity within the below sales and marketing efforts:

- New York Meet & Greet            - New York City Sales Exchange - Florida Sales Mission - California Sales Mission

Feb 2019

July 2019

Nov 2019

Domestic Group Tour Operators

Motorcoach Tour Operators

Co-op Mailing Program

Mail us your rack card/brochure or tour and travel sell-sheet and let us do the work! Your information will be mailed to approx. 600 KEY Motorcoach/Tour Operators & AAA offices in New England, New York, New Jersey, Pennsylvania, Ohio, Michigan, Indiana, Delaware, Maryland, Virginia, Ontario and Quebec who book tours into New York.  

Old fashion, physical mailings in the market are not dead. Throughout the entire year we hear from tour operators that create new itineraries based on new information they receive through our Co-op mailings!

April 2019

Global Travel Trade Tour Operators  

2019/20 Destinations of New York State International and Domestic Trade Publication; Print and Digital

The only trade publication dedicated to New York Tourism regions and suppliers! The publication’s primary goal is to be a resource for travel buyers around the world looking for partners in New York City, New York State and Long Island. Digital in 8 languages/Print in English.